Have you ever gotten tired of watching “formula” movies? Meaning, movies with story lines that made hits, so much so that producers remake the same movie in different clothing? As Shakespeare has said, “a rose by any other name would smell just as sweet.” On the other hand, a tired old way of building your network, no matter its past successes, oftentimes no longer work because MLM is a dynamic business that changes along with technology, like the advent of the advances given by the Internet. And so, Mike Dillard would like to help MLM entrepreneurs catch up with the times.
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The Concept of Attraction Marketing
In the book “Magnetic Sponsoring“, Mike Dillard gives the old strategists a run for their money. Dillard switches the focus to building a strong enterprise, instead of focusing on others first. He further states that the human factor is the unpredictable variable, while everything else is constant. Thus, what can work for you may not work for others.
Suffice to say, the principle behind Mike Dillard’s attraction marketing is finding the right strategy to create a “fresh” market, even as it contradicts many of the “tried and tested” ways of network marketing. This is done by giving the prospective networker tips on how to develop charisma and have the winning posture of an industry leader, as well as using the new avenues offered by the Internet for this end.
Business is Business
Network marketing has been getting a bad reputation these past few years due to its lack of profitability. One should understand that network marketing is also a business venture, and this may or may not succeed. A lot of misconceptions have been founded around network marketing, that’s why most people are afraid of it. The recruiters/upline’s job should be to show the ropes on how it can all be done. Believe me, it can be done, but it’s not an overnight thing, so your expectations should be realistic.
Mike Dillard’s motto says it all. “To lead by example” isn’t only apt for such a volatile business such as network marketing. To be a leader, one must have the qualities that are admirable. Mike Dillard’s main goal is to bridge the gap between the recruiter and the recruit for a smooth working experience.
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